KIFFIX is thrilled to team up with Dubai Sound Academy in a new strategic partnership. DSA is a music education hub in Dubai and is the first official Pioneer School in the Middle East, providing classroom and studio training in DJing, music production, musical instruments, pod-casting, ear-training, music theory and more!
Known for its dynamic, community-driven approach, Dubai Sound Academy has cutting-edge classrooms, professional studios, and exclusive industry opportunities – empowering future artists and creators.
Following on from early success with a number of the Dubai Sound Academy “Supersonic” students, the combined teams identified an unfilled gap in the curriculum, where musicians need to be taught how to actively manage their online persona and garner self-promotion capabilities. KIFFIX is being offered to students and alumni, with training on how to create, manage and protect their EPKs (Electronic Press Kits), how to build effective Biolinks and gathering important analytics for future A&R (Artist and Repertoire) conversations.
From Ben Rafferty, KIFFIX CEO :
“The KIFFIX and Dubai Sound Academy partnership has come about following the success seen by the Supersonic Students independently, and so it is only natural that we, KIFFIX and Dubai Sound Academy, both want to follow on and breed this success with other students and cohorts. KIFFIX is committed to supporting the music community, and education is forefront to ensuring that the musicians of the future have a solid grounding in managing their online presence with the best tools available.”
From Adam Long, Founder, Dubai Sound Academy, on the strategic partnership with KIFFIX:
“You cannot just be a musician anymore — you have to know more than that. Today, artists need to understand the technology behind performance, recording, and even AI. Partnering with KIFFIX gives us a direct line into the tech side of the industry, offering innovative solutions for musicians, producers, artists, and DJs. Together, we’re providing our students a strong foundation in what is needed, with a practical path to grow online as a creative.”
About Dubai Sound Academy
Dubai Sound Academy is the Middle East’s first official Pioneer DJ school, and offers a dynamic, personalized approach to music education for all ages and skill levels including use of digital platforms. From DJing and music production to instruments and music theory, Dubai Sound Academy blend structured curriculums with hands-on, practical learning — empowering every student to reach their goals, whether that’s passing exams, producing their own tracks, or performing on global stages.
The dedicated Supersonics program for young music lovers and up-and-coming DJs and producers provides students the skills, confidence, and industry experience to shine both locally and internationally.
About KIFFIX
KIFFIX is a pioneering UK MusicTech SaaS provider, headquartered in the UK, boasting an international team behind our innovative solutions.
KIFFIX provides a harmonised suite of tools that aids collaboration, promotion and analytics for independent musicians and artists, as well as other businesses such as PR agencies and record labels, at a cost-effective price point to alternative, and often-fragmented, software systems.
The KIFFIX technology has been used at Soundrive and UFO Recordz for the past four years, and engaged with over 10,000 music professionals. Now, we’re leveraging this wealth of experience to aid others with our technology via KIFFIX.
